There’s not enough time in a day and time is slipping through my hands. If you’ve ever seen the famous internet marketing manifesto by Rich Schefren (you know the one with the cover that has all the different job descriptions and each and every one of them has the word YOU as the person doing the job), then you know I’ve been doing things wrong.

Rich Schefren's Manifesto

Hey, I’m not embarrassed doing things wrong. I’m not embarrassed at all. I’m engaged in the doing and that’s half the battle right there. When I do things wrong, I can always change things for the better and start doing them better. If there’s anything embarrassing it’s in NOT doing.

Seth Godin recently wrote his blog post about something similar, naming it “Hope and the Magic Lottery”. As newbies entering internet marketing for the first time, we’re fed so much hype from all over all the time that it feels like the norm. We’ve been feed the magic lottery story and find ourselves looking for shortcuts wherever we turn. Until that’s all we do. Until we start NOT doing anything.

Here’s what Seth Godin has to say about it:

“When someone encourages you to avoid the magic lottery, they’re not criticizing your idea nor are they trying to shatter your faith or take away your hope. Instead, they’re pointing out that shortcuts are rarely dependable (or particularly short) and that instead, perhaps, you should follow the longer, more deliberate, less magical path if you truly want to succeed.
If your business or your music or your art or your project is truly worth your energy and your passion, then don’t sell it short by putting its future into a lottery ticket.”

Unfortunately, I want to do so much that I end up not doing a lot. I literally feel like that diagram on Rich Schefren’s manifesto cover.

The one good thing I’ve been sticking to for a long time is planning. And since I write down my plans for each and every day, I can also look back at what I’ve achieved.
In my case, it’s sad. I really don’t get much traction going. I want to, but de facto I don’t do much damage.

I could quit. It’s the logical thing to do.
I could bitch and moan about how I don’t have enough time, how I don’t have the energy.
OR…
I can find a way to overcome the obstacle.

So I choose to overcome the obstacle. My real obstacle is time – I don’t have enough of it. But you can’t create more time, right?
Or can you?

After thinking long and hard about it, my solution is outsourcing. And I don’t mean handing out small mini projects to someone on Elance.com or Odesk.com (popular outsourcing sites). Nope. I’m talking about taking on someone full time. Someone that you teach once, and then they implement for you again and again. Someone that in time can actually take the load off and give me more time to work ON my business rather than IN my business.

I’ve been closely monitoring a guy names John Jonas for a long while, and that’s exactly how he does it. His own success as well as countless of the people he taught how to do this has inspired me to hire someone full time.
It’s scary to be responsible for someone’s job, and I hope I’m not overwhelmed trying to teach it all to someone else, not to mention the fact that I need to figure out how best to communicate, how best to plan, how best to track, how best to pay without a lot of hassle.

Luckily I’ve got John Jonas on my side. He’s actually got a program with all of the tools and all of the tutorials for your people, so I can save a ton of time instead of trying to do it all myself.

So I’m off to find my first full time employee. Wish me luck and I’ll be back soon to tell you how it’s going.

Gil

p.s. I’d love it if you could share any of your own experiences outsourcing, either good or bad. Even extremely bad
I’m sure I’ll learn a lot.

(reading that last statement again makes me fell weird, but don’t worry, this isn’t going to be some weird post).

Ok, I’ve steered myself off topic somehow. Let’s get back to this post’s topic – what am I doing online nowadays.

So here’s a rundown of my 3 business models right now:
1) Publishing books on Amazon
We’re dealing with information so what’s better than having the grand daddy of information selling your info for you? With the publish-on-demand companies such as lulu and createspace, you can write a book and have it featured on Amazon. I have now written several books and started seeing sales. With a little technique I learned form the warrior forum, I can now write a book in about a week. My aim is to tweak the process so I can outsource it and still be profitable. I can then go ahead and create a virtual publishing house that can realistically publish around 100 books a year (that’s if I outsource it completely).
This is a complete business that will generate return sales again and again as Amazon enables people to list the books, post reviews about them and gives me the platform to sell sell sell.

And as a result I’ve also learned a valuable new skill – I am now an author. True, I write under pen names for now yet I can become an author under my own name when it’s right and that creates a level of trust and creates instant expert status. Obviously I’ll also be able to market my new skill if need be.

2) Ranking Local Businesses on Google’s First Page
There’s another skill set that anyone with anytime in the Internet Marketing niche has probably developed. I’m talking about direct marketing and SEO (search engine optimization, which is a fancy way to say getting ranked well on Google, Yahoo and Bing).
There are more than 4 Million small businesses in the US alone. And most of them don’t know anything about marketing online which is a shame because traditional marketing doesn’t work all that well anymore. Did you know that almost 80% of people searching for local businesses go to the internet? So there’s a real need for anyone that can help a business move to internet marketing.
I know I can help these businesses and I know I can build a business of my own doing so. My hurdle is the fact that I’m so far away, I can’t meet with potential clients. Not that I know how to sell face to face, so even if I could I’d probably suck at it.
I tried partnering up with someone that can sell face to face but that partnership fell apart. I’m still not so sure why really but I didn’t let that get to me since the potential for this is huge. I’m also stubborn so I’m still going for it.
I know my situation isn’t unique – even if you live 2 hours away from the nearest big city then for all practical purposes, you can’t realistically meet potential clients either all day long.
So how do I overcome the hurdle?
I give before I expect anything in return.
I rank sites on the first page of Google and then email prospective clients showing them that I can do what I say I can do. And that’s probably a lot different than the promises made by my competition. I’m showing what I can do before asking for anything.
I also put my money where my mouth is and guarantee to give back all the money paid if I can’t rank their site in aresonable amount of time.

If they ask for it I could also publish a book with them as the author using my previously discussed skill set

3) Creating A Software Product
This sounds pretty simple – generate an idea for a brilliant piece of software, build it, launch it and have affiliates promote it.
Sounds pretty straightforward and for the most part it is. It requires a lot of work though. And I do mean A LOT of work.
This is also the first time I’ve done this so I put most of my energy in creating a killer application and not so much on marketing and affiliates. If there’s one thing I’ve already learned, it’s that you should focus primarily on the marketing.
I should have seen this coming yet in hindsight I realize that I fell for the old “build it and they will come” mantra. So I built it and the software performs a lot better than what I had hoped but without extensive marketing it won’t sell like it should and affiliates won’t come storming in.
I’m not complaining. I’m very proud of my little piece of software, and I know it works. I’ve also made some money out of it already and I’m happy to be on the product creator side of the affiliate equation. To top it all off, I’ve also learned a ton during the experience. Now all I need is to roll up my sleeves again and put in the marketing effort.
(damn)
Doesn’t anything happen without marketing? (I already know the answer)

So there you have it – my 3 business models. For now I’m still tweaking the process for the self publishing model so I can have it outsourced profitably. I’m doing the seo ranking model by myself and I have a partner for the software creation model. So it’s not like I spend 25 hours a day doing this.

What will be the best performing model for me? You’ll have to wait and see. Place your bet in the comments section below and I’ll keep updating so we’ll see how this unravels.
It’s going to be interesting.

Gil

Anyways, after detoxing from hype by unsubscribing from numerous lists I’ve been on, and trying frantically to limit my inbox intake to a bare minimum, I’m now trying 3 different business models to see which one I should move forward with.

See, after thinking about my 2 years online I was shocked and embarrassed to see what I had done (had not done is the more correct in my case). Gmail didn’t make this any easier on my soul as I could look at all of the emails and look at my shame head on. I made so many mistakes that I’m almost too ashamed to admit. Regardless, I’ll list them here because I think a lot of people will recognize these patterns as well, and maybe you’ll join me in actually running online businesses and not drowning in hype. I want to start a mini revolution telling it how it is so you’ll know what you’re getting yourself into when you start your “business” online.

So here goes:
1 – Affiliate is the way to go
Being an affiliate has its advantages – you don’t need to create any of the products, the websites, the copy, the marketing funnel, the upsells. You can do this right now without any money and with minimal work. Right?
Wrong.
If you only want to make 1 sale then this is true. But if you want to move online with any significant income, then you’ll need to put affiliation as part of YOUR business. That means you need to learn how to build a list and maintain it, or how to do effective advertising (PPC and the likes) and manage it, or how to get first page Google rankings and maintain them etc etc.
And don’t forget who makes the most money in this deal – it’s the product creator. As their affiliate, you are their salesman working solely on results, and you’re competing against a lot of other affiliates promoting the same product. (So in time I suggest you create your own products and let affiliates work for you.)
As I said, you might be able to pull off a sale here and there but for the most part you’ll need some kind of edge to make it online as an affiliate

2 – Content is king (so buy this PLR)
Let me ask you this – if I hand you the complete product set that an online business sells for millions a year, would you be able to make money with it?
Think about it.
The content is superb and you know it sells but will it sell for YOU?
See, content on its own does not make a business. If you’re still worried about content, I’ll even teach you how to get prime content for nothing (just comment below so I’ll know to post about it). But content does NOT make a business. Once you have a business, then you need good quality content. On its own, content doesn’t help you all that much.
So learn how to build a business or you’ll fail even with the best content there is.

3 – Push button systems
I was a real sucker for these. They sound so good that you can’t let them pass you by. Just buy it, push a button and voila’, sales come to you.
Or not.
It’s not that the systems aren’t good. They are. But they do the exact same thing for you and for anyone else. So your offering turns into a commodity since there’s nothing to distinguish between you or anyone else. You’re just one fish in a pool with a million others. And with no differentiation, you’re not going to do well.

4 – Not learning marketing
This one’s a biggie. Especially online. They don’t call us internet marketers for nothing you know. It’s not internet sales nor is it internet production. Nope. It’s internet MARKETING and that’s because marketing is the one and only thing you’ll need to do to be successful.
You could have the best products, with the best designed website and first page rankings – and still fail. How? Well in this example, if you’ve targeted the wrong audience then you’ll fail. If you’re selling something that’s not for them, ditto. If they think your offer is good but they need to think about it, you loose. And a million other reasons.
Marketing is the one thing you should learn over and above anything else.

5 – No mentor
So much to do, so little time. So why waste it on doing the exact same mistakes others before you have? Why not learn how to push through your own limitations, learn how to focus on what works for you, learn how to get to your goals in a hurry?
Look at athletes – have you ever seen an athlete without a coach? Even if they are the best in the world at what they do (so supposedly they don’t have anything new to learn in their field), they still have trainers to work with them and make them even better.
So if it works for the best of the best, why would you even consider being without a mentor?
There’s no one successful that doesn’t have a mentor and loads of people that are struggling and don’t have one. Which group do you see yourself in?
Get a mentor.

6 – I’ll do it all myself
I used to think this all the time. The internet is perfect for this – you work on your own terms from home, by yourself. But in reality there’s so much to do that you need help. And it gets lonely so you need people to brainstorm with. You need partners for your campaigns.
In short, forget about doing it all yourself and start interacting with your customers, your potential partners, gurus in your niche, people on the warriors forum etc etc. And don’t forget to ask for help when you need it. You’ll get help. And never forget to help someone else if you can when they’re stuck.

7 – No planning
I hate planning. When I say hate, I mean HATE. There’s nothing more alien to my DNA than planning. Yet I had to learn how to do it to get my focus and start getting results. One of the things that shocked me was to see how much time I wasted and how little I got done when I went online. I’m pretty sure that a lot of people are the same. I didn’t want to look back 3 years from now and see that I was still struggling, so my mentor told my I had to plan.
Long story short, I now make a daily to do list and will not go online without a detailed to do list. I also do what’s on that list first so as not to get distracted.
This is the only way to move forward consistently so whatever you do – plan

I made a ton of mistakes but those 7 are the biggest. I plan on making a ton more mistakes as part of taking action, but none of them will be as huge as those 7. In a nutshell, those 7 mistakes made sure I had no real chance of making it online, even though I was making some money.

I suggest you learn from my mistakes and not make these yourself. Of course, if you recognize any of these you’re making then you can fix them. It’s easier said than done (believe me I know) but it’s still worth it.

In my next post I’ll be talking about the 3 business models I’m currently exploring. If my list of mistakes resonates with you, let’s hear it; You can comment on this post.
Of course, if you’ve never done any of these mistakes you’re probably lying to yourself and in denial.

- I get distracted.
- I’m on too many IM lists.
- I get bombarded with way too many offers. Daily.

After all of this I find myself doing email instead of getting some real work done.

I had enough so I went about controlling my bad email habit (link to prior post). It’s a lot like quitting smoking.
At first I did not know what to do once I got online. I kept looking at my inbox waiting for new emails. Pathetic I know, but that’s what happened.

And I’m glad to say I think I have my problem under control. So much so that I can actually close my email entirely when I need to get things done without having an anxiety attack

I encourage everyone reading to make sure that you actually get some work done when you’re online. Most often than not you might realize that you’re not working as much as you think you are.

But what also happened was that I stopped buying into hype. It’s probably because I stopped reading all the hyped up offers I used to get in my mail and after a while I stopped listening to hype. Instead, I started practicing effectiveness. I stopped running in circles and started paying attention to true business building techniques which we’ll cover in a moment.

- I know because the business I’m creating now is different than almost all I’ve done online to this point.
- It’s different because it’s work. There is no magic button.
- It’s different because it won’t make any substantial income for me right now. It grows every month and it is consistent money that will be substantial in about 12 months, it’s just not billions of dollars RIGHT NOW.
- It’s different because I’m building it’s foundation now. A business foundation like I was taught in business school, where the entire business is not based on my efforts. It’s not even based around me. so I can scale it and have others run different parts of it when the time comes for that. I’m building it with the end in mind. I’m building it for the long term.
- It’s different because it feels lonely. It’s like everyone’s in a party dancing and drinking (these are the hyped up emails) and I’m here working. But we all know that no one makes any money with those quick fixes. What’s even more disturbing is that even those offering those quick fixes can’t live off them consistently. You may not know this, but a lot of the people doing those great launches you hear about need to do more and more launches just to keep their business afloat. They’re basically stuck.

Sadly most of us in the IM industry want those quick fixes. And most marketers will gladly sell them to you. There’s hardly anyone teaching true business building. I can think of Rich Schefren and that’s about it in terms of giving you the training you need to build your business. All the rest are teaching you techniques that might work today and might not, and will certainly not build you a complete business.

I’ve started on a real business building path right now, and that all happened when I got fed up with all of the hype and really started to work. Mind you, it’s not real hard work and I am having fun.
But I finally realised that I could keep going on in the IM niche, buying product after product, trying some things and then chasing the next shiny object. And I could do this for years without ever having any major success.
Sure I make money online, but nothing to write home about. This is changing and it all started with closing off my email.

It also started changing once I stepped out of my comfort zone and….. started planning.

I hate planning. I absolutely HATE planning.

But nowadays I will not open my laptop before I know exactly what I want to achieve.
The transformation is amazing and I could not have believed it about myself had you told me, but that’s what I do now – I plan.

Now I’m only a small step of the way to were I want to be. The next thing for me is to follow the advice and do what works for those having extreme success. I can’t say it better than Mike Filsaime which posted this reply on the warrior forum way back in 2007:

SET A GOAL, WRITE IT DOWN, and work with a MENTOR that will keep you accountable.

Some advice I go by.

#1 – NEVER EVER buy a tool or course that

- Will distract you from your current project

- Will send you in a total 180 from what your current goal is.

- That you are NOT ready to use right now.

#2 – Don’t fall for hype. ONLY BUY WHEN…

- you are at a point in your business when you can not go forward without the tool or the information you need.

#3 – Don’t be afraid to pay for information, as long as it is what you need when you need.

#4- Stay off messenger. Use Yahoo and stay invisible. Chat is treading water. You need to swim forward.

#5- Stay out of forums….

Use them as a reward AFTER you complete you work for the day. I post mostly only before I go to bed after I had a chance to get my work done.

#6- Prioritize your work for the next day and write a new to-do list each night before bed and work on it the next day.

Wash…Rinse…Repeat

The first of EVERY month write a 30 day goal based on your current projects and do not get distracted.

Keep your head down and work on your goals and projects and to-do lists.

#7 – Have a 6 month goal and review/modify it every 3 months.

Set your goals on projects etc… not money.

Do not say “I want to make $5000 per month” Rather, say, “I want to complete this ebook, launch the site, have 50 JV partners, and have 500 opt in members in the first 30 days and 50 sales in the first week.”

#8- Form a mastermind with positive people, a INNER CIRCLE of people in your niche, mentors etc. FIRE all of the negative people in your life and focus on associating with “Do’ers” and “Winners”…

Your income is the average of your 4 closest friends. So associate with the people you want to be like.

#9 – Invest in your education when you start to make money.

#10 – When the money comes in, start to outsource so you can leverage your time better and your income will explode. Pay attention to when you are stating to TREAD WATER, if that happens, out source so you can SWIM FORWARD.

Know what your time is worth and never do anything that is not worth “your rate.” Outsource it and concentrate on maximizing “Your Rate” to what you do best

So, tell me – when are you going to close YOUR inbox?

a. marketing to people online using brilliant copywriting

b. upselling products to someone that wants a free gift opting into your list

c. getting a 6 year old to eat his broccoli at dinner

I don’t know about you but for me this has to be option c. – getting a 6 year old to eat his broccoli.

And not just any 6 year old – this is my son we’re talking about. A boy that absolutely hates anything “green” (as do most boys his age).

So why am I telling you this? Well, because if you can find a way to market broccoli to a 6 year old, you can market anything online.
If you find a way to “sell” broccoli to 6 year olds – you’re a marketing genius in my book.
6 year olds are the toughest crowd when you’re talking broccoli.

But I’m past that. I’ve done it and you can too.

I recently picked up “How To Win Friends & Influence People” and started reading this 80 year old book. It’s been a bestseller for these past 80 years and it’s full of practical advise and tips you can use right now.

More importantly, I started implementing the book’s strategies right away. And it was so easy!

The tips were tested a couple of nights ago in the roughest of places – my kitchen, where my son did not want to have anything to do with broccoli.
You know, just a typical dinner with the family.

And as usual, my wife tried to get him to eat. I don’t know why but after reading that book it all seemed to click.
I understood why we never could get him to eat his “greens”. So I had a go.

One sentence. That’s all it took. One sentence
and my son was gobbling the broccoli like it was some sort of candy made of sugar.

I was stunned. It was magic.

After the initial shock of my achievement, I a, now ready to unleash my new powers online. You should too.

There where millions of copies of the book sold so you probably have a copy somewhere. Do yourself a huge favor and read it once more.
You’ll turn into a super efficient marketing machine.

And if you haven’t yet read the book and want me to send you a copy, just say so in the comments section below. I’ll be glad to do it because I’m interested in what other feats you can accomplish using this book’s tips.
So go ahead and comment about the extraordinary feats you’ve accomplished after reading the book.

I’d like to see anyone come close to anything extraordinary as getting my son to eat his broccoli

Mind you, flight travel with 4 kids that can’t sleep on flights is not the best way to start off a vacation (not by a long shot) but it was all worth it.

I’ll leave the flight story for another time.
What I wanted to share with you is a story of a couple of days before Christmas while we were just showing the kids the great fun stores in Manhattan.

You know, the M&M store, the Disney store ….

In the midst of all the excitement I found myself with all 4 children and my father in law on 5th Ave. in a huge store that sells teddy bears. They sell all sorts of stuffed animals actually but teddy bears are their main thing.

Now my father in law runs a local business in Manhattan so after a while he says to me ‘I don’t get how they manage to pay rent for this place selling teddy bears. The rent is probably $30,000 a month at least’.

I’m not sure how much rent they actually pay but seeing the size of the store and since it’s in a prime location on 5th Ave. I’d bet they pay a huge sum, maybe even more than $30,000.

So how do they do it and what’s it got to do with online marketing?

Well, their marketing funnel is so good I think you need to hear all about it and create one just like it for yourself.

So as we’re walking through the store I notice that at the counter no one pays the $10 or so a teddy bear costs. What I could here were things like ‘oh that will be $69 sir’ or ‘that’s $85 madam’. It seemed no one left the store with just the stuffed animals. They were upselling all the time.

But there were no sales reps anywhere to be seen. All the staff was there to entertain the children and help if asked. No one pushed the sale.

And then my eldest boy, Tom, asked if he could pick a teddy bear just to play with while at the store. The minute I said yes I entered their marketing funnel.

I didn’t realise it yet, but I was knee deep in their buying process. Even though not a sales rep was seen, they had these signs everywhere that steered you along the sales process.

Here’s what the signs in the store steer you towards:

1 – pick an animal
2 – go to the stuffing machine and have a friendly staff person help you
3 – name it and register it so they can have a birth certificate ready when you go to the next step
4 – adopt it (aka take it home and let dad take care of the bill)

But the real marketing genius happens once you stuff the animal.
Next to every stuffing machine there’s a box of small hearts. Just a simple small heart made of cloth.

Once you get to the stuffing machine, the person there stuffs your kid’s animal, takes a heart and asks them to rub it against their own heart so as to give it a pulse, they ask them to kiss it and also to make a wish.

They then take the heart and put it in the animal.

I remember smiling and saying to my father in law that it’s genius – they make an emotional attachment between the kid and the stuffed animal. I remember thinking those poor parents won’t know what hit them.

Because once there’s an emotional attachment, price will be irrelevant.
Once there’s an emotional attachment, the sale has already been made.

It’s a small thing easily missed if you’re just browsing and not taking part in the stuffing.
But that small thing is HUGE.
I was looking at the other parents thinking this, not realising that I was one of them!

Boy was I floored once we decided to get going.
Once we were ready to leave, Tom would not budge without his teddy bear. It took me 15 minutes of convincing to make him let go of all the other merchandise he had for his new teddy bear. We only ended up paying $10 for it, and not $70 with all the merchandise.

But the thing is, he would not budge.

What started as just browsing, looking and having fun, was sealed as a deal when that little cloth heart went into that stuffed teddy bear.

OK OK I had fun too. Their sales process was so amazing and it was so much fun, that I had a really good time.
Yeah I know, it sounds real lame, but I learnt a lot and you should too.

Imagine tweaking your sales process so that when someone gets to your site just to browse, they end up as a customer more times than not.
Imagine tweaking your sales process so that you create an emotional attachment with the people that come to your site.

When you do that, you can charge almost anything. Price will be irrelevant and your sales figures will shoot through the roof.

In many ways, going into that store and seeing the sales process first hand was my Christmas gift.

And now you too understand how they can pay so much rent selling nothing more than teddy bears

I suggest you take a minute next time you buy whether online or not, and try to look at the marketing funnel the store puts you through.
Your online business will thank you for it.

So that’s my Christmas story. How about you? Anything interesting you found out that will help online business? Put your thoughts and comments below

As a quick recap, SEO is all about getting great rankings in the search engines,
which in turn drive traffic to you. You will then need to build your list with that
traffic and start email marketing.

Those are your 3, and only 3, pillars to succeed in internet marketing – Traffic,
building your list, email marketing.

Focus on them and you’ll be well on your way to success in this industry.

Move away from these 3 at your own risk.

You might make it, you might not, but you’ll be wasting you’re time trying to
create something new, when those 3 things are PROVEN to make you succeed.

I think it’s a no brainer which route to go, but hey, it’s your choice.

Got it? Right! Let’s keep moving along.

I’ve compiled a list of the tools I use. Stuff which saves time, money and
frustration. Stuff that I had no idea existed and once I found them I never
stopped using them.

I started this list with SEO specifically in mind, but then I figured I’ll just
go ahead and list all of the good stuff for you in one place.

And just so you’ll know, most of the tools I use are free.

If you have other great tools to share, please add them in the comments.
Maybe I’ll add them to my main list if I start using them.

Ready? Here goes:

FreeMind – mind mapping software to gather all your thoughts and processes in a visual manner. Another online alternative is MindMeister or good old pen and paper

That’s my list. Again, if you have other great tools you use and want to share, please add them in the comments.

Most people tend to get their information when it’s offered, especially if it’s free. But if you study the habits of the most successful people online you’ll quickly find that they tend to focus, learning what they need only when they need it.

Rich Schefren talks about this a lot.
So does Alex Jeffreys and anyone else I’ve ever had the privilege to be mentored by.

Don’t disregard them just because that advice sounds simple. They each have training programs that cost
thousands of dollars. Heck, I’ve paid thousands in training.
And these guys know what they’re talking about.

So let me be your guide and make sure you cut out all the fluff and get to the core.

Internet marketing at it’s core is not that difficult. Now, no one said it’s easy but it doesn’t require you to be a rocket scientist to do it.

If you’ve yet to see any significant cash, then you need to simplify and make sure you understand internet marketing at the core level.

Look, I’m an 80-20 kind of a guy. I simplify things, get to their core and find those 20% of things that make up for 80% of the results.
That’s why I’m only going to teach you those 20%. It’s stripped of anything other than the core so you can get to your results faster.

If you really make sure you understand internet marketing, and focus on the core things needed, you will work less, be a lot more effective, and a lot more successful.

Get rid of all the fluff until there’s nothing more to get rid of and then you’re at the core. You are then seeing perfect (as Rich Schefren would say).

So what are the core principals of internet marketing?

Traffic

List Building

Email Marketing

That’s it.

Focus on those 3, make sure you are always working on those 3, and you’ll get the results you’re seeking.

That’s why I’ve made the SEO series for you.
I know I know, only the first 2 parts have been posted. Don’t worry though, the 3rd part will be posted sooner than you think and it will all be filled with specific tools for you to use instantly. The first 2 parts (SEO part1, SEO part 2) were the “what” and the last part is the “how to”.

But the reason I started posting about SEO anyways is because it gets you traffic.

Remember the only 3 things you need to focus on?
Well when you do simple SEO, you’ll get traffic flowing. And the more SEO you do, the more traffic you’ll
get.

I’m going to post that 3rd SEO post that’s all about tools to get you going (these are either free or cost
$5 so don’t worry about that).
Before I move on to the next subject though, I’d like you to add your comments so I can create the content that you need right now to get you results.

Remember my mentors drilling over and over that you need to get information when you need it? well I want to give you the information YOU need and only that.

I don’t want to give you great content that you don’t need right now.
I don’t want to add to information overload.

So head over to the comments section and tell me what you’d like to learn, and I’ll make sure I give you the best resources to do so.

Here’s to your results!
I’ll see you at the top,

I find these to be of use as I go about my internet marketing, and if you’re not using them…
well… you should.

There’s no doubt about it – this will help you out.

And there are only a few key concepts you need to take away,
only a few key tools you need to master
and a whole lot of work.

That’s really all there is to this internet marketing thing.

One of the key concepts you need to understand is SEO. That stand for ’search engine optimization’ or in plain English
‘how to get your site to the top of the natural search results in google, yahoo and bing’.

It’s key because that’s how the majority of people find out about you and ultimately join your list or simply buy through your link.

In my online endeavour I have met a few key players and none of them hates you being taken advantage of, or understands SEO better than Andrew.
He explains it a lot better than I so instead of writing this second part of my SEO series,
I’m about to give you a book written by him that explains it all.

I strongly advise you to print it out, write notes on it and keep it handy.

It’s more than just SEO training. It’s THE blueprint for SEO.

You will never have to buy another ebook once you understand what’s in this one (and this one’s for free).

Like Andrew, I don’t buy any more ebooks. I only invest my money in tools and in finding myself mentors.
That’s my secret one-two punch combination.

So much so that I’ve actually built a tool for using with twitter. I’m so proud of it (especially after learning how well it works for others).

It was hard work, I finally understand how much work goes into the launch and I learned a lot in the process.

The launch of my twitter marketer pro tool is set for the 15th November and I’ll update on how well it goes.

But that’s in the next post (and if you want to check it out yourself head on over to
TwitterMarketerPro.com)

Right now, dive into one of the best SEO blueprints ever. I’d love to
hear your comments on it.
You can download it here :SEO_Chapter2.pdf

And if you’d like to learn of all the tools I use (and most are free) just tell me in the comments.

If there’s one decisive factor in reaching success, it’s this: your mentor.

Imagine what it would be like if you could have your idle mentor you.
Forget about price for the moment. forget about their time schedule for a moment.

Just picture it. Your idle coming up to you and offering you the gift of their time and their experience. Wouldn’t that be amazing?
Having them sit down with you, share all of their experience with you and show you specifically how it’s done.

Of course you know that no one in sports would ever consider training without a trainer.
No one.
Even world champions that are the best in the world at what they do, still have someone teach them.

Same goes for business – all the wildly successful business owners have a mentor (or several mentors). While most of those struggling do not.

I’m currently mentored by Alex Jeffreys and let me tell you, it’s one of the best decisions I’ve made.
He has made me focus on the things that I need to focus on. It starts with planning which is a pain in the $%#%$$#
for me, but I do it because it works. My 12 month plan is all laid out and my goal is to earn $100k in that time.

Last year I made a grand total of… just under $2000. Looking back I wasted most of my time being a busy fool as Alex calls it. Keeping busy but not really going forward.

This year I have already created a powerful new product that launches mid November and that alone will bring me close to my target.

But that’s not all. I have other plans that should start paying off by December.
I’ll tell you all about it in my next posts especially since I believe you can do the same and profit big time.

As you can see I’ve stopped being a busy fool.

Now the funny thing is that I put something in my plan even though it was more of a wish.
I had no idea how to make it happen but I put it in the plan anyway.
What I put in my plan for October 2009 was this: “find a way to work with Rich Schefren”.

I don’t know if you’ve heard of Rich Schefren or not, but he’s been an idle of mine these past 2 years.
See, Rich’s thing is teaching people correct business building principles.
It’s the most unsexy thing you could possibly imagine amidst all the shiny new techniques and bright new products that offer instant success and immediate profits.

Now, even though Rich has a way of sweetening the pill putting his information out in a way that looks really attractive, it’s still a bit dull at it’s core.
But these are the fundamentals you HAVE to use if you want the dream – more time freedom and the money to go along with it.

Rich is amongst a tight few that teach what needs to be taught regardless of the hype surrounding them.
What he teaches is gold plus he has a unique way of taking concepts that work in other fields and adopting them to business building.
And for that he’s been a hero of mine.

So I planned to find a way to work with him and I have no idea how this came to be, but I now have an opportunity to do so!
He hasn’t invited me over to his office (yet) but it’s a start. He is now offering to mentor me – for free!

He’s also lined up a ton of other remarkable people to do the exact same thing for you.

There has never been anything quite like it. It’s as though he wants to change the rules forever. The caliber of people he arranged in the group is mind boggling – Jay Abraham, Robert Cialdini…

There are 53 people in this group. 53 supermen that have been advising companies like Nike, Coca Cola, IBM, Disney, Starbucks… the list goes on and on.
They have been these company’s secret weapons for years and they have now come together to offer the little guy their mentorship – for free.

If you don’t go sign up right now, if you don’t grab this incredible offering right away…
then you’re like those struggling internet wannabees that think they can do it all by themselves – and fail.

Don’t be those guys.

Don’t walk, run(!) and grab a hold of this special gift that’s been given to you.

Just imagine, name your idle and have them mentor you…