Archive for November, 2009

SEO part3 – The Tools I Use

OK, so we’re in part 3 of this SEO series. The first 2 parts were the “what”
and this is all about “how to” or at least, the tools I use for making this happen.

As a quick recap, SEO is all about getting great rankings in the search engines,
which in turn drive traffic to you. You will then need to build your list with that
traffic and start email marketing.

Those are your 3, and only 3, pillars to succeed in internet marketing – Traffic,
building your list, email marketing.

Focus on them and you’ll be well on your way to success in this industry.

Move away from these 3 at your own risk.

You might make it, you might not, but you’ll be wasting you’re time trying to
create something new, when those 3 things are PROVEN to make you succeed.

I think it’s a no brainer which route to go, but hey, it’s your choice.

Got it? Right! Let’s keep moving along.

I’ve compiled a list of the tools I use. Stuff which saves time, money and
frustration. Stuff that I had no idea existed and once I found them I never
stopped using them.

I started this list with SEO specifically in mind, but then I figured I’ll just
go ahead and list all of the good stuff for you in one place.

And just so you’ll know, most of the tools I use are free.

If you have other great tools to share, please add them in the comments.
Maybe I’ll add them to my main list if I start using them.

Ready? Here goes:

  • Jeff Johnson’s plugin – puts traffic building plugins on your blog, and tweaks them. Well worth the optin in my opinion. I also suggest you head over to evan’s blog if you want to learn how to tweak some of the main plugins yourself
  • Angela’s backlinks – the heart and soul of good SEO are backlinks. And no one shows you how to get very high quality backlinks better than Angela
  • Traffic Travis – a complete SEO analyzing tool. It even shows you what you need to do for your page specifically to rank high, plus a million other things. Amazing stuff
  • Hostmonster – the best hosting online in my opinion, and one of the cheapest. You only need one account for anything you’ll ever do online. I love it’s options and value so much I have a blog post all about it which you can read here
  • Google analytics – everything online is driven by analytics and Google gives you great tools that are super easy. A must have
  • Gimp – it takes some getting used to but it’s got all of the functionality you’ll ever need graphic-wise
  • Open Office – the free alternative to Microsoft office. It does it all and I use it’s pdf capabilities to generate awesome pdf ebooks with a click of a button
  • Stock Exchange – a free resource of quality stock photos that you can use in your ebooks, on your webpages…
    The other alternative is going to flickr.com and under the correct license they’ll have millions of photos you can use freely. Just make sure you’re taking them with the correct license that permits you to use them as you wish
  • Tubemogul – created a nifty little video and want it syndicated all over the web? Then this is the free tool for you
  • Animoto – this one’s fun. Create your own videos with a professional look and a beat in minutes. I actually use it for personal use as well, creating stunning videos for my family. Believe me, this one will put a smile on your face instantly. Here’s the 25 things about me video I made that everyone loved (with help from animoto of course)
  • Twitter Marketer Pro – automates everything twitter. It will find relevant things and tweet about them, it will grow your follower list by thousands on autopilot, it will add promotional tweets to the mix with your affiliate links in them. It does it all and it’s hands free. WOW is all I can say
  • Camstudio – for those slide presentation sort of videos, here’s a great tool for capturing your screen and voice
  • Michael Ottman – he’s a great graphic designer, a fellow Alex Jeffreys student and he’s cheap (I mean his prices are, not his attitude)
  • DimDim – webconferencing on a small scale
  • Free Conference Call – they do a lot of stuff, from giving you a free conference call line to having your conference recorded and emailed to you as an mp3 file. They also have lines all over the world which I recently used to record a testimonial from someone overseas. Great service
  • K7.net – if you need a telephone line/fax/answering service and you still can’t get into Google voice…
  • Odesk – not a tool but a service for finding great people to outsource to
  • FreeMind – mind mapping software to gather all your thoughts and processes in a visual manner. Another online alternative is MindMeister or good old pen and paper :)
  • RescueTime – tracks everything you do online and give you a report every week. You’ll be shocked at where your time is spent. This is proven to make you more productive
  • FileZilla – FTP. Just pure and simple FTP to upload things to your webpages
  • LastPass – a tool to store all of your password securely online so you’ll never have to remember another one again. It can also fill out forms automatically for you. A great alternative is Sxipper which stores your passwords on your local computer
  • DropBox – this tool will backup an entire folder from your computer to an online secure directory instantly and automatically. That way you always have the most updated backup

    That’s my list. Again, if you have other great tools you use and want to share, please add them in the comments.

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    So What’s The Big Plan? How Do You Get Results?

    That question gets asked a lot and unfortunately, not only by newbies. There’s so much information out there, it’s real easy to get information overload. Even if you get real valuable info and not crap, the #1 reason people fail online is by far information overload.

    Most people tend to get their information when it’s offered, especially if it’s free. But if you study the habits of the most successful people online you’ll quickly find that they tend to focus, learning what they need only when they need it.

    Rich Schefren talks about this a lot.
    So does Alex Jeffreys and anyone else I’ve ever had the privilege to be mentored by.

    Don’t disregard them just because that advice sounds simple. They each have training programs that cost
    thousands of dollars. Heck, I’ve paid thousands in training.
    And these guys know what they’re talking about.

    So let me be your guide and make sure you cut out all the fluff and get to the core.
    the_core
    Internet marketing at it’s core is not that difficult. Now, no one said it’s easy but it doesn’t require you to be a rocket scientist to do it.

    If you’ve yet to see any significant cash, then you need to simplify and make sure you understand internet marketing at the core level.

    Look, I’m an 80-20 kind of a guy. I simplify things, get to their core and find those 20% of things that make up for 80% of the results.
    That’s why I’m only going to teach you those 20%. It’s stripped of anything other than the core so you can get to your results faster.

    If you really make sure you understand internet marketing, and focus on the core things needed, you will work less, be a lot more effective, and a lot more successful.

    Get rid of all the fluff until there’s nothing more to get rid of and then you’re at the core. You are then seeing perfect (as Rich Schefren would say).

    So what are the core principals of internet marketing?

    Traffic

    List Building

    Email Marketing

     

    That’s it.

    Focus on those 3, make sure you are always working on those 3, and you’ll get the results you’re seeking.

    That’s why I’ve made the SEO series for you.
    I know I know, only the first 2 parts have been posted. Don’t worry though, the 3rd part will be posted sooner than you think and it will all be filled with specific tools for you to use instantly. The first 2 parts (SEO part1, SEO part 2) were the “what” and the last part is the “how to”.

    But the reason I started posting about SEO anyways is because it gets you traffic.

    Remember the only 3 things you need to focus on?
    Well when you do simple SEO, you’ll get traffic flowing. And the more SEO you do, the more traffic you’ll
    get.

    I’m going to post that 3rd SEO post that’s all about tools to get you going (these are either free or cost
    $5 so don’t worry about that).
    Before I move on to the next subject though, I’d like you to add your comments so I can create the content that you need right now to get you results.

    Remember my mentors drilling over and over that you need to get information when you need it? well I want to give you the information YOU need and only that.

    I don’t want to give you great content that you don’t need right now.
    I don’t want to add to information overload.

    So head over to the comments section and tell me what you’d like to learn, and I’ll make sure I give you the best resources to do so.

    Here’s to your results!
    I’ll see you at the top,

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    SEO – Part 2

    I really try and give out great content as well as great applications (especially if they’re free).

    I find these to be of use as I go about my internet marketing, and if you’re not using them…
    well… you should.

    There’s no doubt about it – this will help you out.

    And there are only a few key concepts you need to take away,
    only a few key tools you need to master
    and a whole lot of work.

    That’s really all there is to this internet marketing thing.

    One of the key concepts you need to understand is SEO. That stand for ’search engine optimization’ or in plain English
    ‘how to get your site to the top of the natural search results in google, yahoo and bing’.

    seo

    It’s key because that’s how the majority of people find out about you and ultimately join your list or simply buy through your link.

    In my online endeavour I have met a few key players and none of them hates you being taken advantage of, or understands SEO better than Andrew.
    He explains it a lot better than I so instead of writing this second part of my SEO series,
    I’m about to give you a book written by him that explains it all.

    I strongly advise you to print it out, write notes on it and keep it handy.

    It’s more than just SEO training. It’s THE blueprint for SEO.

    You will never have to buy another ebook once you understand what’s in this one (and this one’s for free).

    Like Andrew, I don’t buy any more ebooks. I only invest my money in tools and in finding myself mentors.
    That’s my secret one-two punch combination.

    So much so that I’ve actually built a tool for using with twitter. I’m so proud of it (especially after learning how well it works for others).

    It was hard work, I finally understand how much work goes into the launch and I learned a lot in the process.

    The launch of my twitter marketer pro tool is set for the 15th November and I’ll update on how well it goes.

    But that’s in the next post (and if you want to check it out yourself head on over to
    TwitterMarketerPro.com)

    Right now, dive into one of the best SEO blueprints ever. I’d love to
    hear your comments on it.
    You can download it here :SEO_Chapter2.pdf

    And if you’d like to learn of all the tools I use (and most are free) just tell me in the comments.

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