How do you move someone from being on your main list to your customer list?

Yesterday I talked about the coaching program I enrolled in with Alex Jeffreys. I also told you that Alex teaches that money is being made by the business behind the products being sold. He then went on to create a product for his students just so they could focus on building that online business the way he teaches, and not be troubled by actually creating products to sell.

Alex is all about list building. So I actually posted a question to my fellow students asking when the product starts selling and we have new customers, how to get someone from your main prospect list to a new customer list.
Customers should be treated differently in my book. They should get more of your attention. They should get emails about support questions they may have. They should be sent free high quality information. You should really go all out and build a solid long term relationship with your customers because they’ve put their trust in you and you should deliver.

So the question I asked was, how do you move a person from the main prospect list to a new customer list so you could treat them differently?
It turns out that this isn’t that easy to do. Thank god I’m a part of a community of like minded online entrepreneurs from the coaching program so we could brainstorm about this. I couldn’t think of a solution all on my own so I thank everyone that helped with the brainstorming.

After some though, we came up with a solution! There’s an elegant way of doing this and to cut a long story short, here’s how to do it:

1.After payment, redirect to a thank you page asking for email address to send your product to. I think you should also ask for name as your new customer has now moved to a new level of trust with you so here’s a chance for them to give you their real name if they used a pen name (a.k.a fake) one before
2. The thank you page for this opt-in form is a standard one saying that you just sent them the download link
3. The confirmation email says something like ‘click this link to download’ (even though it’s the confirmation link of the opt-in form)
4. The thank you page for confirmation IS the download page
5. Have your auto repsonder delete them from your main list. This works differently on different auto responders, so just check how to do it with yours

If you look closely at this process you’ll see it has a natural flow, it’s non obtrusive, you actually had your new customer double opt-in for the new customer list. You’ve also deleted them from your main list so they’ll only get emails from you that are relevant to them (and that’s always a good thing).

So here we have it, the super smallish guide to move your prospects from your main list into a new customer list. I think this is critical for anyone trying to make it online and I thank everyone who helped me come up with the solution.

And if what you read over here looks too complicated and you don’t understand some of it, have no fear. All it means is that you still haven’t learnt enough for this to make any sense. So I suggest you stick around this blog as I’ll be talking and showing and teaching what I do so you can learn from my experiences.

What do you think about the process I just described? Will it work for you? Can you improve it? Put your thoughts into the comments for this post and let’s keep the discussion going

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6 Responses to “How do you move someone from being on your main list to your customer list?”

  1. How do you move someone from being on your main list to your …  on July 29th, 2009

    [...] How do you move someone from being on your main list to your … Tags: archives, gil, interesting-people, joann-henry, most-popular-articles, paul-lear, rob-canyon, woo-themes [...]

  2. Roger  on July 30th, 2009

    Gil, thanks for taking on the discussion that we had in Alex’s forum. As you know, I am totally with you on the idea of treating your customers as special – they are your best prospects for future sales.

    What you describe is an elegant solution. I think I may well give it a go !

    All the best,

    Roger

  3. Anatoly  on August 2nd, 2009

    Hi,Gil,
    I have the sa,e question because I created over 2,500 followers on Twitter in th “Muscle Building” niche and now try to join them some way with my new highway.I just started to include some updates about my new Course and will see how it will work.I guess the same should be done and with Mailing Lists, but,probably, it should be completely separated.It’s interesting to learn what another guys think about this.

  4. Blog Of The Day – first three winners | rog-blog  on August 2nd, 2009

    [...] to solve it with AWeber, the winner for Saturday 1st August 2009 goes to Gil (aka spidersilver) for http://www.gilscorner.com. (I’m sorry, I’m not quite sure of your last name. Is it Corner ? Or is that just where [...]

  5. Benton Juncaj  on February 25th, 2010

    Very interesting topic will bookmark your site to check if you write more about in the future.

  6. mjaco  on March 1st, 2010

    I think Trafficwave came up with a tool to transfer you list to a new one during this winter.


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